I wanted to love the jacket, it fit well and was super warm. Functionality is certainly the most important aspect, but color is important to me as well. I first ordered the magenta. Judging by the photo, I was expecting a fairly bright pink jacket..but it was more on the purple side. I returned it and ordered the chartreuse. Again, I was expecting a bright yellowish-green like the photo, but received a jacket that is more of a pea soup color. I will be returning the chartreuse and buying a completely different jacket because none of the other colors interest me. It's a shame because the jacket has so many great reviews and I wanted to love it.