I've been plagued with heel lift until now.
This boot does not have many of the desirable features you look for in a snowboard boot...breathability, easy lacing, easy on and off. However, I finally found a boot that is comfortable AND keeps my heel locked in place.
The key to the success with this boot seems to be in two parts; 1) the shell is super stiff 2) there is a strap inside anchored at two points in the shell that crosses your ankle and VELCROs® to the liner. The strap is perfectly placed to hold the heel down to the boot. Genius!
Life is full of trade-offs. I can live with my feet getting a little extra sweaty, annoying lacing, and struggling to get the boots on and off as long as I am in control when I am riding!!!
I've worked with several people claiming to be "master bootfitters" trying to solve my heel lift problems in other boots with very little success. In some cases they only made it worse for me. I'm sure they meant well.
The Malamute boots hold my feet like glue right out of the box with no modifications. If you have struggled with heel lift, try these boots! Get ready for a fight the first time you put them on...they are stiff!