Pros:
*Simple, compact
*hopefully somewhat weatherproof(not tested).
*comes with SDHC 2gb card to get you started.
*super lightweight.
*easy to use, easy to charge.
*looks really cool!
Cons:
*Terrible, mount options. I thought I was going to break it removing it from the velcro mount. The Side Helmet mount has so much play that everything has shake and wiggle in it. If the mounts had been better thought out, this camera might have stood a better chance in my opinion.
*The VIDEO is also quite POOR for a camera advertising 30 frames per second at 720p. I cannot justify that this video quality is 720p at all.
*The fixed focus is also very lackluster.
*There is little or no anti-vibration technology in this camera and am very displeased with my current results when going to edit, this may be largely due to the poor mount options included.
*POOR low light performance. Half my mtn bike rides are in the woods where low light is prevalent.
*Record button got loose after the 3rd ride. Its not just me, others have reported this as well. Makes clicking noise when riding along. Change the design of this button VHoldr!
*Record Time less than 3 hours..not good when you have a 16gb memory card.
*No lens protection when not shooting video.