Well, when you look at a picture of the belt you see a dazzlingly gold belt buckle upon a similarly stunningly bright inlay of gold graphics.
However, when the belt is pulled out of the box you find that the bright gold belt buckle is rather a dull shade of bronze. Likewise the graphics on the belt are disappointingly lackluster, instead appearing as a light grey-ish color with a hint of gold that is barely visible outside of a two foot radius.
I assume that this inaccuracy in advertisement is of course the fault of 686, because the belt appears this gold on the 686 website as well.