I have had this shirt for a few months now. Bought another (but missed the sale price).
I have washed the shirt no fewer than 25 times. No pilling, shrinkage or holes. I always hang it to dry.
It is used for casual or gym wear. It is great for the gym; better than any of the other merino wool shirts because it doesn't get over soaked with sweat but has the odor protection of merino.
The shirt has an athletic fit but nothing close to a compression shirt fit. I am 6' 180lbs and the large fits perfectly. Not too short either.
It's my new favorite shirt. More than Ibex, Icebreaker or Smartwool. Good price too.