The Birth of a Bike
The Birth of a Bikeby J. Admire, Realcyclist Editor
The fact that profound joy and exhilaration could come from the sublime alchemy of two wheels, a highly engineered frame, and sophisticated tuning might seem foreign to some; for those of us at Realcyclist.com, cycling is more than a hobby, itís a religion. Knowing that we have the best job in the bike world is not even up for debate, and even if you canít join us for every build, test ride, and pre-work loop, you can still get a piece of the action. Not only do our highly trained mechanics hand pick, inspect, build, test, and ship the latest addition to every customerís quiver, they also spend their waking moments (and probably some sleeping ones as well) working, training, and meditating on the very same passion that is the reason many of us wake up in the morning.
With decades of combined experience under their belts, you can rest assured that the wrench team in the Realcyclist.com shop not only understands the value of your new purchase, but also treats every assembly with the highest level of professionalism and care. Every bike assembled in our shop is shipped free, and receives the Realcyclist ďReady to RideĒ service free of charge. This means that you receive your new baby fully tuned and inspected with all parts installed by a pro mechanic at no extra cost (a service our competitors have chosen not to provide). When that glorious day comes and your new bike arrives in its secure and well-protected shipping box, you wonít have to call your guru to come over and help you figure out how to put your bike together. Simply adjust the seatpost, check the tire pressure, and ride away (if pedals were included in the build). How does it get any better than that?
Training like Graeme Obree has its merits, but you canít become a champion without the ultimate complete road bike. Begin the search for your latest drool-inducing carbon thoroughbred at Realcyclist.com without even dismounting the stationary.
Each of our bikes is hand-picked by a Realcyclist.com shop tech who takes the utmost care in pulling your frame off the shelf and getting it Ready to Ride. Note the shorn calves helping support a lucky customerís new Pinarelloótheyíre proof that yes, we do bike a crap ton and we arenít just schmucks who sit in front of flickering screens all day.
All complete bike orders go through a rigorous inventory process to ensure that every component is included in new condition, and that your birthday present to yourself is ready for assembly. No matter which complete kit you order, you can expect the same attention to detail and professionalism.
Here, Dan Hall puts the last wraps on an FP3. USA Cycling/UCI certified lead mechanic Jeff Bates runs our shop with an eagleís attention to detail and the kind of mastery of craft that can only come from years of training and dedicated experience. Every frame that comes through the shop is not only built up to professional specs, but also gets ďfaced & chasedĒ; the head tube is bored smooth with a facing tool to ensure proper headset cup seating, and the bottom bracket threads are precision-shaped with a thread chaser. Just more proof of the extra attention paid to every bike at no added cost, and a great icebreaker at your next roadie party: ďSo, when was the last time you got faced & chased?Ē
We donít stop at the build. Each complete is test-ridden in-house by the build mechanic, and for quality control, a second mechanic always performs a light test ride to double-check the process. Here, you can see Chris Jones working on his time-trial posture while ensuring that a customerís bike is ready to claim yellow.
Boxing & Shipping
The dedication keeps rolling as our shop techs (in this case, Jeff Bates himself) pack your bike into a box designed to give even the pickiest engineer a wet dream. The Build Card, signed by the build mechanic and the test rider, is inserted into every box to give their personal guarantee that your bike received the royal treatment from picking to shipping.
Another way we outperform the competition is by putting our legendary customer service team to work for our customers. Before we ship your new bike to you, a Realcyclist representative will give you a call explaining how to properly receive it. A couple of days after delivery, youíll get a follow-up email from us, making sure you have all the proper contact information at hand if you have any questions. Combined with our 30-Day Unconditional Guarantee, we hope these steps and the ones above will make each Realcyclist.com customerís experience as positive as possible.